Thank-you to Will Jarman

Toast would like to say a very big thanks to freelance motion designer Will Jarman for stepping in to help us cope with the work load this week!

Reading is the full first interactive poster test site

An interactive poster in Reading.

Outdoor media analysts Kinetic and outdoor advertising specialists JCDecaux are testing the British public’s reaction to interactive posters for the first time. They are using two-dimensional bar codes, which respond with rapid data. Members of the public are able to download exclusive content and vouchers from the posters using Near Field Communications (NFC) technology. The initiative works by swiping a smartphone to download content from the 13 major advertisers taking part in the scheme. The project is dubbed ‘Test the Near Future’ and is taking place in Reading’s six sheet poster sites. 

All of the area’s bus shelters and the Oracle Shopping Mall are also included, making 325 'touchpoints' in total. The brands involved include: Morrison’s, H&M, Universal DVD, Universal Special Projects, Mercedes, ITV2, Lucozade Sport, EA Games and Unilever’s Lynx, Toni & Guy, Magnum and Vaseline. Content will vary over the four-week period of the trial. Director of Insight and Marketing at Kinetic, Nick Mawditt, said: “NFC is widely regarded as a technology that could transform the way consumers use their mobile phones to interact with their environment.” 


Vicky McNaught-Davis

Kinetic

JCDecaux

Shell Advance 7 Riding Wonders of the World competition

On location at Shell's Ultimate Riding Wonder track, the Coorg-Ooty-Munnar route.

Toast recently put our new miniature GoPro Hero 2s cameras through their paces at the Shell Advance 7 Riding Wonders of the World competition. The competition got motorcycle lovers from across the globe to vote on their favourite roads to ride on.

We were filming on behalf of Hotheads, Shell Advance Oils and Ducati. The filming took place on the newly crowned world’s Ultimate Riding Wonder, the Coorg-Ooty-Munnar route. This road from was chosen out of the top seven routes that had been voted for through this extensive online campaign.

We used all manner of helmet mounts, body mounts, rubber suckers, arms, clamps and imagination. This meant that the Go Pros put the viewer firmly in the saddle on this amazing journey through the Hill Stations and Tea plantations of Kerela.

We even managed a few GoPro time lapse sequences. The GoPro Hero 2 is reputedly the most versatile camera in the world. It certainly lived up to its name on this occasion.

John Gradwell

On location at Shell's Ultimate Riding Wonder track, the Coorg-Ooty-Munnar route.