BAA tried its hand in the wonderful world of digital outdoor advertising by commissioning a number of retail focussed campaigns to play out across the network of digital airport panels operated by JC Decaux
The plasma screens are positioned strategically to cover the entire departing audience in any given terminal at any or all of BAA's airports, and JC Decaux reckons that the screens are viewed an average of 6 times per flight per person.
This year BAA have also decided to go 'Underground' and have asked Masius to create a new moving image campaign to raise awareness about their latest 'special rates' for airport parking.
The high def escalator panels are part of the CBS Outdoor portfolio, who claim that the screens offer advertisers a targeted message to potentially millions of commuters every day.
The digital outdoor arena is ideal for this style of reactive marketing, where clients like BAA can continually adjust their campaigns to take into account new market trends, pricing structures and services....without breaking the bank.
The Outdoor Advertising Association ( OAA ) recently commented that the outdoor digital screens rate of revenue growth is now outperforming that of online, making outdoor screens the fastest growing medium in the UK.
So if your thinking about taking advantage of these new and improving technologies call us anytime for our latest toastdigital show reel and production rate card.
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