Sailor Jerry's 'Ink City'

Award winning brand agency Elvis came to Toast to produce a film highlighting the unique 'Ink City' experiential zone they created for Sailor Jerry Rum at this years Big Chill and Bestival music events, and we were more than happy to go along and capture the action.

Designed in the style of a 1930's tattoo parlour, 'Ink City' invited festival goers to see first-hand 'live' tattoo craftsmanship of a number of classic Norman Collins designs whilst enjoying Sailor Jerry's fine rum, the live acts and DJ's on the Sailor Jerry stage.