Gazza's Umbro ad

Congratulations to Hotheads producer Josh Goode for the new Umbro ad, which was edited by Toast's editor James Gentle. It will be screened at Wembley at England v Belgium over the weekend, and featured in the ad break between England v Norway last weekend. 

Keep up to date with our video production tips, news and analysis by subscribing to our RSS feed in the top right hand corner, or join us on Twitter and Facebook.

Toast's week in Tweets

Here’s the second of the weekly Twitter round-ups brought to you by Toast TV, featuring the most popular Tweets that we’ve posted over the past five working days. Keep up to date with our blog by subscribing to our RSS feed in the top right hand corner of the blog, or join us directly on Twitter.

Brad Pitt is to be Chanel No 5's new cover girl, reports @guardian http://awe.sm/5r0Xg #chanelno5

Brad Pitt becomes Chanel No 5 first cover girl who is in fact a man. While he’s no Nicole Kidman when it comes to feminine beauty, The Guardian have decided that this is a bold but wise marketing move.

Did you catch ITV's seminal documentary series 56 Up? If not, you're in luck! It's still available here - http://awe.sm/5qlRl @ITV #doc

ITV’s 56 Up was certainly one of the defining moments of the past week at Toast. It’s going on 50 years since the seminal documentary began charting the lives of a group of seven-year-olds from a range of backgrounds and a lot has changed. The programme asks, where are they now and how do they feel about getting old?

Get your business prepared for the Olympic travel disruptions http://awe.sm/5qziY @GAOTG #olympics

It’s hot, it’s sticky and we now have to seriously start thinking about the upcoming Olympic travel disruptions and how best to avoid them on the way into work. It’s either a great excuse to work from home, or another hour cut out of your free time. Either way, we recommend planning ahead!

Watch the new @007 James Bond trailer here - http://awe.sm/5s7va! Read about it here - http://awe.sm/5s7vv via @bbc

Over the past few months Londoners have been pleased to encounter various film sets for the new James Bond film. It’s looking cooler than ever as Daniel Craig really settles into the role and the major plot location really comes home. Watch the trailer above.

Before making a corporate video

Here is our guide on what to think about before making a corporate video, brought to you by the Toast TV team. Keep up to date with our video production tips, news and analysis by subscribing to our RSS feed in the top right hand corner, or join us on Twitter and Facebook.

Toast's week in Tweets

Here’s the first of the weekly Twitter round-ups brought to you by Toast TV, featuring the most popular Tweets that we’ve posted over the past five working days.

Thinking of making a business video? Here's a guide from @MarketingB2B. Send us any questions for our production team! http://awe.sm/5r0Bl

B2B Marketing wrote a great guide for businesses on making a successful video production. So, we thought that we’d add our own two cents and upload our ‘Things to think about before making a video production’ guide to our blog. You can read it here.

According to @klout ToastTV is a social media 'Specialist'. We have a rating of 47! #socialmediagurus

We were extremely pleased to discover that our Klout rating has reached 47. This means that more of you are joining us on our social media portals, and we’re influencing what you think about social media and television. They even went so far as to call us a ‘Specialists’.

A big congratulations to The Big Issue on its 1000th issue! Read what TBI's editor had to say here - http://awe.sm/5qL7u @bigissue

It was a seminal moment for homeless charity The Big Issue team as they reached their 1000th issue. So, we sent them a big congratulations for all of their hard work. Click here to donate to this worthy cause.

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Keep up to date with our Tweets by subscribing to our RSS feed in the top right hand corner of the blog, or join us directly on Twitter.

Great new TV commercials

Ikea have revolutionised the television. This is exciting. They have integrated the everyday HD smart television, DVD player, stand and speakers into a singular customisable piece of furniture with hidden wires and one remote control. It also has a five-year guarantee. We want one right now. But it’s launching in the second half of this year. So we wait.

Read more here.

Levi Roots returns to our TV sets with a new ditty and a singing BBQ. But this time he’s shaped in the form of an Aardman character. Singing sausages that are marinated in Reggae Reggae sauce accompany him in the sunny suburban scenery, making us long for the return of the good weather.

Read more here.

Gumtree rolled out a nationwide ‘Quick Conversations’ campaign that’s rumoured to be worth over £1m. Hamish Stone, head of Gumtree’s marketing, said to The Drum: “Our previous ad campaigns really paid dividends for us, driving those looking to buy or sell their goods on Gumtree in record numbers. The new ads are all about bringing people together.”

Read more here.






Have you seen our new Cetaphil commercial yet? Post us your thoughts!

What do you think makes a great TV commercial?

Following some great reactions to our LadyLucks commercial via Twitter, we thought we’d conduct some market research via business social media portal LinkedIN Answers.

We posed the question, “What do you think makes a great TV commercial?” Below, we’ve logged the results so far:

Humour isn’t a priority for you. What you’re really looking for is something that stands out in your mind. Media that really stands out is almost impossible to find. As soon as it gets published, everyone else and their mother have jumped on board. Nonetheless, as the Cadbury’s 2007 drumming gorilla proved, it’s far from impossible to do.

Does this profile fit you? Keep sending our answers in to us here.