SocialGuide Intelligence finds what TV is Tweeting

SocialGuide have launched a new product called SocialGuide Intelligence. For its launch the company analysed Tweets about content on 213 channels over the course of two days. The objective was to see who was talking the most about what. The data was collected from February 15 onwards and is based on American television and Twitter use.

Although sporting events accounted for only three percent of the program volume, they made up 37 percent of the comments. This made it the most talked about topic by a huge lead. Programmes shown in series received the most Tweets overall. But as they accounted for the majority of the programming schedules this was a proportionate reaction.

Reality TV shows received 19 percent of the series comments, making them a substantially more popular Twitter subject than any other genre in its category. But teen dramas Revenge and The Vampire Diaries had the largest number of hashtag comments, followed by reality shows Survivor: One World and American Idol. The Ellen Degeneres Show account (@TheEllenShow) received the most comments out of any account, whereas Oprah Winfey (@Oprah) received the most personal messages.

Thank-you to Will Jarman

Toast would like to say a very big thanks to freelance motion designer Will Jarman for stepping in to help us cope with the work load this week!

Reading is the full first interactive poster test site

An interactive poster in Reading.

Outdoor media analysts Kinetic and outdoor advertising specialists JCDecaux are testing the British public’s reaction to interactive posters for the first time. They are using two-dimensional bar codes, which respond with rapid data. Members of the public are able to download exclusive content and vouchers from the posters using Near Field Communications (NFC) technology. The initiative works by swiping a smartphone to download content from the 13 major advertisers taking part in the scheme. The project is dubbed ‘Test the Near Future’ and is taking place in Reading’s six sheet poster sites. 

All of the area’s bus shelters and the Oracle Shopping Mall are also included, making 325 'touchpoints' in total. The brands involved include: Morrison’s, H&M, Universal DVD, Universal Special Projects, Mercedes, ITV2, Lucozade Sport, EA Games and Unilever’s Lynx, Toni & Guy, Magnum and Vaseline. Content will vary over the four-week period of the trial. Director of Insight and Marketing at Kinetic, Nick Mawditt, said: “NFC is widely regarded as a technology that could transform the way consumers use their mobile phones to interact with their environment.” 


Vicky McNaught-Davis

Kinetic

JCDecaux