Friday, 14 May 2010

May news

Wow, 2 updates in one month! And that’s because we’re using this blog to show each new project as it goes to air. You can click the image to play the film, or click the embeded youtube logo which will take you to our toasttvtube page.

Alzheimer's Caregiver Film:



Toast’s first job shot on the Canon 5D features a sensitive portrayal of a couple living life with Alzheimer’s disease. Created by a leading healthcare agency CDM and directed by Toby Tobias, this short caregiver’s guide will accompany every prescription of an Alzheimer’s disease medicine.

Director of Photography Alex MacDonald is right at the forefront of this new DSLR revolution, having built two Kinomatic 5D rigs. You could check out his work here.

And for those of you who want to know more about this DSLR revolution, check this 35mm and D5 comparison on Zacuto.

Euronics:



Euronics and Samsung have teamed up to create this TVC just in time for the 2010 world cup. Created entirely from archive footage, using motion tracking and after effects, all the key messages are played out on the advertising hoarding, spelling out an offer so great that the cameraman and commentator are more impressed by the offer than the game in progress.

22 comments:

  1. 天下沒有走不通的路,沒有克服不了的困難,沒有打不敗的敵人。........................................

    ReplyDelete
  2. 噴泉的高度,不會超過它的源頭。一個人的事業也是如此,它的成就絕不會超過自己的信念。.................................................................                           

    ReplyDelete
  3. 向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

    ReplyDelete
  4. 花花公子的責任就是要很平均的愛他認識的每一個女孩子~~我們的責任則在於公平的回應每一篇blog............................................................

    ReplyDelete
  5. 如果成為一支火柴,也要點亮一個短暫的宇宙;如果是一隻烏鴉,也要叫疼閉塞的耳膜。............................................................

    ReplyDelete