Wednesday, 27 July 2011

SodaStream Idents and TVC Campaign

Creative communications agency, Us London came to Toast to handle their latest Sodastream project - how to make 9 x idents and 2 x TV commercials out of just one 30 second Israeli ad! With a whole lot of noodling in the edit suite, a voice over from Patsy Kensit and a sterling performance from an 8 year old boy, the campaign was turned around in record-breaking time.

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