Ambi Pur get in the festive spirit

Who doesn't love the warm, cosy smell of cinnamon and vanilla whilst sat at home by the fire, wrapped up against the winter chill? With this in mind Toast TV, together with Alex Bass and Simon Jones from agency G2 UK, produced a 10 sec tag designed to promote a new range of Ambi Pur air fresheners just in time for the festive season.

Using inviting images of freshly baked biscuits and frothy hot chocolate designed to evoke the senses, we set about capturing the familiarity of those comforting aromas on film.

Directed by Gregg Masuak, and shot using the latest generation Canon 5D camera, the tag is a perfect example of how beautiful results can be achieved when you marry the right director with the right creative.